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We are a fully integrated agency creating authentic and captivating brand experiences. We deliver award winning work with an engaging story at its core.

Brand building

  • Market research
  • Audience profiling
  • Brand strategy & positioning
  • Brand identity creation
  • Brand guidelines
  • Communication & content strategy
  • Brand Internationalisation & localisation

Content creation

  • Film conception & production
  • Advertising campaigns
  • Copywriting
  • Photography & art direction
  • Social media planning & management
  • Event planning & production
  • Print collateral
  • Publishing
  • Digital & E-commerce

Brand building

We develop innovative, engaging brands built upon solid market understanding and research driven insights. Our extensive brand development experience married with in-depth knowledge of the cycling audience, ensures client branding and strategy projects are consistently distinct and commercially relevant. We create thorough communication strategies to allow brands to connect with their audiences across multiple territories.

Content creation

We believe that audiences are captivated by and successful brands are sustained through original, engaging content. Our content is built to drive desire and demand across multiple channels, and combines creativity with commercial acumen. Whether film, print, digital or truly integrated, our work draws upon our deep understanding of cycling.


Directeur have delivered a market leading website and helped to launch the KOO brand onto the global stage. They are a joy to work with, highly creative and they go above and beyond to ensure the best possible results.

Ylenia Battistello, Brand Manager – KOO

The best thing about Directeur is that you do what you say you’re going to do. Deliver high quality work, to an agreed schedule with clear and reliable communication.

Will Miles, Chapeau! & Velobrands

Directeur’s approach is considered, thorough and highly creative. They understand the cycling audience better than any other agency and developed insights that will drive our business on for countless years to come.

Ryan Georgiades, Managing Director