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Our storytelling foundation allows our work, whatever the medium, to cut through the noise and truly connect with the audience.

Driven by our passion for cycling, we propel our clients through exceptional creative thinking. Directeur offers innovative branding, design, campaigns, digital and marketing. Our experience in cycling is unparalleled. We offer the full breadth of creative services & access to audiences that cannot be matched.


Our creative team are immersed in cycling and their expert knowledge, underpinned with industry partnerships mean we know how to activate this influential audience.

Our work is inspiring; we tell stories through film, brand, design, written word and events. Our ideas are award winning and synonymous with the world of cycling.

Credibility is key to our success. We speak to the cycling audience in a language they trust and admire. Our high quality content appeals to the diverse cycling market.

We have unparalleled access to talent across the cycling world. We influence audiences, create original content, develop insights and build engaging, long-lasting brands.


MJ Jackson
Creative Director

Over 20 years industry experience in branding, packaging and advertising, producing award winning work for notable clients in the sport, automotive, property, travel and luxury goods sectors. Previous clients include Formula 1, UK Sport, Unilever and Procter & Gamble. A lifelong cyclist, racer on road and cyclo-cross, and team manager of a women’s road team.

Jonathan Davies
Creative Director

Working in world-renowned design & branding agencies for over 13 years, focusing on brand development and advertising campaigns. Jonathan has worked with high profile brands and brought multiple new brands to market. Previous clients include Adidas, The European Tour & Ryder Cup, BMW and Bentley.


Bruce Sandell

Over 30 years media experience across lifestyle, music and sports brands. Shareholder and founder of Gruppo Media Limited. Races Cyclo-cross, British Cycling qualified coach (road and Cyclo-cross), runs Youth section of cycling club and race organiser.

Adam Tranter

Founder of Fusion Media specialists in PR for cycling and endurance sport. Clients include Brompton, Strava, OVO, Wahoo, Evans and Alpecin.

Gary Roethenbaugh

20 years’ experience in research and analysis of the endurance sport industry in areas as diverse as consumer research, market quantification and strategic advice. A two-time IRONMAN finisher, he is a committed mid-pack athlete.

Michael Blann

Renowned and multi-skilled photographer with extensive experience in and passion for cycling. Clients include Trek, Sky, Nike, Adidas, Shimano and Getty.