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Agency

Our storytelling foundation allows our work, whatever the medium, to cut through the noise and truly connect with the audience.

Directeur is an agency embedded in cycling. Founded by Gruppo Media Limited, the company behind the award winning annual exhibition, the Rouleur Classic and the world renowned publication Rouleur.

Our multilingual team of creatives, editors, writers and art directors, with a global network of photographers and correspondents, create original communications across platforms, formats and sectors, inspiring audiences and elevating brands.


Approach

Insight
Our creative team are immersed in cycling and their expert knowledge, underpinned with industry partnerships mean we know how to activate this influential audience.

Inspiration
Our work is inspiring; we tell stories through film, brand, design, written word and events. Our ideas are award winning and synonymous with the world of cycling.

Authenticity
Credibility is key to our success. We speak to the cycling audience in a language they trust and admire. Our high quality content appeals to the diverse cycling market.

Access
We have unparalleled access to talent across the cycling world. We influence audiences, create original content, develop insights and build engaging, long-lasting brands.


Management

MJ Jackson
Creative Director


Over 20 years industry experience in branding, packaging and advertising, producing award winning work for notable clients in the sport, automotive, property, travel and luxury goods sectors. Previous clients include Formula 1, UK Sport, Unilever and Procter & Gamble. A lifelong cyclist, racer on road and cyclo-cross, and team manager of a women’s road team.

Jonathan Davies
Creative Director


Working in world-renowned design & branding agencies for over 13 years, focusing on brand development and advertising campaigns. Jonathan has worked with high profile brands and brought multiple new brands to market. Previous clients include Adidas, The European Tour & Ryder Cup, BMW and Bentley.

Bruce Sandell
Managing Director


Over 30 years media experience across lifestyle, music and sports brands. Shareholder and founder of Gruppo Media Limited. Races Cyclo-cross, British Cycling qualified coach (road and Cyclo-cross), runs Youth section of cycling club and race organiser.

Darryl Newton
Project Director


Extensive digital, print, events, TV, and social experience. Responsible for multiple award winning branded content commercial operations. Founder and formerly CEO of Factory Media - an international sports media network and creative Agency with 23 websites including market leading Cycling, BMX, and MTB brands, reaching over 300 Million people monthly via social channels.


Collaborators

Andy McGrath
Editor & Writer


Editor of Rouleur Magazine and author of award winning book Bird On The Wire. Previously worked at Cycling Weekly and Cycle Sport and written for The Guardian and FT.

Patrick Bowyer
Film Director


Award-winning director with over 15 years experience with premier TV networks and advertising agencies. Former Creative Director at Sky Cycling.

Terry Watkins
Brand Consultant


Specialist in strategic marketing, brand identity planning and audience research. Regular clients feature media, retail, culture and passion brands.

Michael Blann
Photographer


Renowned and multi-skilled photographer with extensive experience in and passion for cycling. Clients include Trek, Sky, Nike, Adidas, Shimano and Getty.

Adam Tranter
PR


Founder of Fusion Media specialists in PR for cycling and endurance sport. Clients include Brompton, Strava, OVO, Wahoo, Evans and Alpecin.

Ben Ward
Marketing Manager


Multi-skilled traditional and social media marketer with over 10 years experience of content-led marketing in the cycling industry.

Chris Holman
International Events


Experienced director of cycling shows and events. Behind the growth of The Cycle Show and currently taking the Rouleur Classic to an international market.